Against Backdrop of Sexual Violence, Ads, Too, Exploit Young Teens

From RH Reality.

The latest face of fashion in Jamaica is that of an innocent looking thirteen year old girl. Heavily made up and suggestively sporting a bikini, this pubescent girl was recently featured in local newspapers, touting her as the latest winner in the Pulse Jamaican fashion model contest. While it holds true that the fashion industry has long been centered on the bodies of under-aged girls, what is startling about this latest face of the Jamaican fashion industry is its'obvious youth. This youth, when combined with the not-so-subtle sexualization of the girl, paints a frightening picture of our society. No matter the justification, how does it become okay to feature a child, not even fully physically developed, in a bikini and wearing make-up?

As should be expected, the image of the girl has been met by some degree of public outrage. Interestingly enough, the moderate level of outrage seems to me to be in sharp contrast with the wide-scale public reaction, some months ago, to the proposed introduction of a school textbook that made passing mention of homosexual families. At that time, the collective national sentiment towards the text, which in defining family types made mention of those with same-sex parents, can be summed up as "Not in Jamaica!" The thinking and feeling seems to have been that condoning, even if implicitly, the normalcy of homosexuality would be a very un-Jamaican thing to do. Yet, this same level of nationalism does not surface when we see the body of a young girl being portrayed in such a manner.

The lack of collective outrage is an indictment on our society.

Against a wider backdrop of sexual violence being committed against, and perpetrated by, children and adolescents, the sexualization of an under-aged teenager is extremely problematic and potentially dangerous.

We live in a sexualized world. Companies use sex to sell the most random of products, from jump drives to cars. Rapid advancements in the media have made images and information accessible to almost everyone, easily bringing music and home videos, photos and advertisements directly into our homes, our phones, and our computers. The music we listen to; the movies we watch; the advertisements which inundate us; and the newspapers that we read are typically filled with references to, or explicit mention of sex.

Sex is not a bad thing; but by fostering societies in which it is encouraged to become a driving force, almost an entity of its own, we are engaging in a dangerous game of Russian roulette. We are paving the way for misplaced desire, in which desire becomes the be-all and end-all, and humanity in general, and the protection of our children in particular become secondary issues.

Calls have been made for local authorities to band together to tackle the growing wave of sexual violence that is threatening the lives of our children. While it cannot be stated that images such as that of the 13-year old model automatically trigger sexual violence against children, with burgeoning evidence of such abuse, it just seems like a risk we can no longer afford to take. As the saying goes, if we are not choosing to be a part of the solution, we must therefore be a part of the problem.

Any move, subtle or otherwise, which not only encourages us to look at under-aged girls as sexual objects; but by extension creates misplaced ideas amongst young girls of what it means to be sexy, is dangerous, and ultimately, our children are paying the price.